Mission, Vision and Core Values
Our Mission
PROVOKE is on a mission to provide bold and versatile apparel that inspires our wearers to step into their authenticity and follow their wildest dreams. PROVOKE is made for rebels, free spirits, and wanderers who play by their own rules and want comfortable, stylish clothing that can keep up with them. From the intentionally-made garments we source, to our seamless online store, to our outstanding customer service, we strive to provide an elevated experience that gives our wearers the confidence to be fearlessly and uniquely themselves.
Our Vision
We envision PROVOKE as the starting point of a revolution where individuals are encouraged to make their voices heard and follow their most ambitious dreams. We aspire to contribute to a world where people feel empowered to be themselves and pursue their goals without fear or hesitation. Whenever our customers need a confidence boost—whether during work or play—PROVOKE is there to give them the edge they need. We strive to curate a collection of inclusive garments for all shapes and sizes, reaffirming our steadfast vision that beauty is limitless and premium clothing should be accessible to everyone. As we continue to grow, we look forward to partnering with more challenger brands who champion earth-friendly materials and ethical production processes, so that we can continue to celebrate individuality while leaving a lasting legacy we’re proud of.
Our Core Values
Courage
PROVOKE was born from a bold vision, and we imbue our collection with the intention that our pieces will give our wearers the courage to take confident steps towards their goals. We celebrate rebels, risk-takers, and rule-breakers—those who have the courage to be their authentic selves.
Individuality
Inspired by our founder’s unapologetic personality and commitment to authenticity, our curated collection of clothing is hand-selected to inspire our wearers to be uniquely themselves and love themselves fearlessly. No one is just like you, and that’s your ultimate superpower.
Superior Quality
We only work with brands who share our ethos and whose garments have been created by intentional designers, ensuring each piece is crafted from top-quality materials, while putting ultimate comfort and effortless versatility first.
Excellent Service
We see our customers as our community, and we’re dedicated to going the extra mile to provide outstanding service and a consistently elevated experience. We want you to feel like family; like our little corner of the internet is the inspiration station you can always rely on.